Our Methodology

DEVELOP IDENTITY

Whether a company or an individual, it is essential to have a clear picture of your business or one’s self. One of the best ways to do that is through an honest assessment of your company or personal brand. Companies or individuals with a clear vision, mission statement and requisite strategy are poised to win.

 
 

 

COMMUNICATE

Brand messaging should be an ongoing conversation with the consumer. The most successful brands are masters at communicating with the consumer almost as if they were a good friend. Essentially, it is the same as storytelling. Over a period of time, these brands take the consumer through a myriad of different feelings and emotions. They are authentic, responsive and remain flexible.

KAIZEN

The Japanese-Kanji- word “Kaizen” simply means “good change” or “continuous improvement”. Brands must work on continuously improving their message for the ever changing marketplace. It requires enormous skill & healthy dose of creativity. Based on that fact: a) Don’t rush b) Think outside the box c) Seek inspiration everywhere. Think of it as a puzzle that starts day one and must be continued daily.

 

"Your premium brand had better be delivering something special, or it's not going to get the business. "

WARREN BUFFET

Experience

Recent Projects

Services

Brand Strategy

Brand Strategy

Your brand is not your product, your logo, your website, or your name. We develop a roadmap and long term plan for the development of a successful brand. Sound strategy must be comprehensive and include a plan for implementation.

Personal Branding

Personal Branding

Who you are to the world is your personal brand. It requires a thorough and often exhaustive look at one's authentic self. We utilize proven analysis to help you identify who you are and how the world sees you. Identifying the gaps and making shifts allow you to maximize your personal brand.

Verbal Identity

Verbal Identity

Develop the verbal components of a brand identity, including its brand messages, brand name, category descriptor, brand line, brand copy, and tone of voice. We help you develop a verbal personality of a brand.vident.

Visual Identity

Visual Identity

Develop visible elements of a brand, such as color, form, and shape, which encapsulate and convey the symbolic meanings that cannot be imparted through words alone. This includes website, product and package design to optimize your brand penetration.

Voice Over

Voice Over

Our expertise in voice recording and talent selection give us a unique edge in identifying and recording the best messaging for the brand.

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